Ad Warrior

Digital Marketing Manager

We are looking for a Digital Marketing Manager to drive online marketing strategies for a specialist education consultancy that advises families worldwide on private education. This role offers an exciting opportunity to leverage new technologies and digital marketing strategies to enhance the company’s global reach in international education.

This is a remote position, but you must be prepared to travel occasionally for team meetings and industry events. The role offers variety, creativity, and the chance to play a key role in company growth.

Key Responsibilities:

Website & SEO Management:

• Ensure company websites remain up-to-date with fresh and relevant content.
• Track and analyse website traffic using Google Analytics, providing regular reports.
• Develop and implement an SEO strategy to improve traffic and lead generation.
• Manage Google Ads (AdWords) campaigns, optimising for maximum ROI.
• Coordinate website CRM improvements and liaise with web developers.

Marketing & Business Development:

• Analyse customer enquiries and conversion rates, providing insights to drive business growth.
• Research and explore AI-driven tools to enhance systems and services.

Social Media & Content Strategy:

• Develop and oversee the company’s social media strategy.
• Create a structured marketing plan, including regular social media posts, blogs, and newsletters.
• Grow the company’s YouTube channel, producing short videos and vlogs to promote services.
• Stay updated with the latest social media trends and adapt strategies accordingly.

Sales & Partnerships:

• Build and maintain relationships with schools and education providers to sell advertising opportunities.
• Organise webinars targeting different international education markets.
• Attend marketing events in the UK and overseas as required.

What We’re Looking For:

• Proven experience in digital marketing, with expertise in SEO, Google Ads, and social media marketing.
• Strong analytical skills, with experience in Google Analytics and reporting on campaign performance.
• Proficiency in Photoshop or Canva for creating engaging marketing materials.
• Excellent communication skills, with the ability to write compelling, accurate content related to education.
• Ability to work independently and take initiative in a remote role.
• A passion for global education, with an open and empathetic approach to different cultures.

Desirable Skills & Experience:

• Knowledge of the UK education system, including private schools and universities.
• Experience with generative AI tools for digital marketing.
• Foreign language proficiency.
• Degree-level education.

What’s on Offer?

• Remote working with occasional travel.
• NEST pension scheme.
• Company laptop & IT support.
• Opportunities for professional development.

Why Join Us?

This is an exciting opportunity to take ownership of a digital marketing strategy within a specialist education consultancy. If you are a strategic, creative, and results-driven digital marketer, we’d love to hear from you!

Apply today!

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