Zebra Technical Recruitment Ltd

Product Marketing Manager

Our client is a leading manufacturer of engineering products with a strong global presence. Due to continued growth, they are looking for a Product Marketing Manager to develop and execute strategic marketing initiatives that drive brand awareness, lead generation, and sales growth.

This newly created role offers the opportunity to lead marketing efforts across multiple channels, ensuring effective product positioning, digital engagement, and market research.

Key Responsibilities:

• Product Positioning: Develop and execute go-to-market strategies and manage relationships with sales channels.
• Print Marketing: Secure and manage print advertising campaigns, creating compelling editorial content.
• Digital Marketing: Lead PPC, SEO, and social media campaigns to enhance digital presence.
• Exhibition Management: Plan, execute, and analyse domestic and international exhibitions.
• Website Management: Oversee product content updates and website enhancements.
• Customer Engagement: Gather and analyse customer feedback while supporting distributor marketing efforts.
• Product Launches: Manage global product rollouts, ensuring effective communication with sales teams.
• Performance Monitoring: Track ROI on marketing efforts, managing budgets effectively.
• Market Research: Analyse industry trends, competitor activity, and customer needs to refine strategies.

What We’re Looking For:

• Degree or equivalent in an engineering-focused subject and/or marketing.
• Experience in marketing campaign development and execution.
• Strong project management skills, with the ability to prioritise multiple tasks.
• Excellent communication and organisational abilities.
• Strong analytical mindset, capable of making data-driven decisions.

What’s on Offer?

• Competitive salary of £50,000 + Annual Bonus.
• Hybrid working (2 days WFH per week).
• Comprehensive benefits package, including pension, health insurance, and life assurance.
• Opportunity to work in a fast-growing, globally recognised company.

If you are a strategic and hands-on Product Marketing Manager looking for an exciting challenge, we’d love to hear from you.

Apply today!

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