Niche Recruitment Ltd

Email Marketing Manager

Are you an experienced Email Marketing Manager with a passion for driving customer engagement and sales? Do you thrive on creating compelling digital campaigns that enhance brand loyalty and conversion rates? If so, this is a fantastic opportunity to take the lead on omnichannel marketing strategies across multiple European markets.

In this role, you’ll be responsible for developing and executing email and SMS marketing campaigns, leveraging automation, segmentation, and personalisation strategies to enhance the customer experience. You will also collaborate with social media and CRM teams to ensure a cohesive digital marketing approach that drives both online and in-store sales.

This role offers flexible working arrangements (3 days in-office) and the opportunity to join a collaborative, fast-paced team in the Hair & Beauty industry during its peak trading season.

Key Responsibilities:

• Develop and execute strategic email and SMS marketing campaigns across multiple European markets.
• Manage automation, segmentation, and personalisation to optimise customer engagement and increase ROI.
• Lead and mentor a high-performing marketing team, supporting their professional growth.
• Work closely with social media and CRM teams to align digital marketing strategies.
• Analyse campaign performance, reporting on key metrics and providing data-driven insights for improvement.
• Oversee the creation of engaging, on-brand digital content, collaborating with design and content teams.

What We’re Looking For:

• Proven experience in email and SMS marketing, ideally within retail or eCommerce.
• Strong expertise in customer segmentation, automation, and CRM-driven campaigns.
• Analytical mindset, with the ability to interpret data and optimise campaigns for success.
• Excellent project management skills, capable of managing multiple campaigns simultaneously.
• Passion for the Hair & Beauty industry, with a strong understanding of customer behaviour in this sector.

Why Join Us?

• Competitive salary of up to £40,000.
• Hybrid working model (3 days in-office).
• Opportunity to work with a thriving and innovative brand in a dynamic industry.
• Collaborative, fun head office environment with career growth opportunities.

How to Apply

If you’re ready to take your email marketing expertise to the next level, we’d love to hear from you.

Apply today!

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