We Are Aspire

Marketing Manager / Events

We are looking for a strategic and hands-on Marketing Manager to lead the marketing efforts for a portfolio of 20 industry-leading events spanning transport, infrastructure, energy, rail, and planning.

This role requires a data-driven, proactive marketer with a passion for delegate acquisition, multi-channel campaigns, and performance optimisation. You will take ownership of marketing strategies, drive engagement, and work closely with internal and external stakeholders to ensure the success of key events.

Key Responsibilities:

• Develop and execute marketing strategies for flagship conferences, forums, and masterclasses.
• Drive email marketing campaigns, data segmentation, and automation to boost engagement and registrations.
• Analyse campaign performance, monitoring email open rates, conversion trends, and audience insights to refine strategies.
• Manage website content and updates via WordPress, ensuring an effective digital presence and seamless event registration process.
• Collaborate with design, digital, sponsorship, and events teams, as well as external partners, to enhance marketing effectiveness.
• Provide line management and mentorship for a Marketing Executive, ensuring campaign success and team development.
• Optimise marketing plans using analytics, past event performance, and audience insights.
• Oversee CRM and marketing software, including Salesforce, Spotler (or similar email platforms), and lead scoring tools.
• Lead mid-campaign analysis, post-event evaluation, and reporting to drive continuous improvement.
• Support delegate acquisition and sponsorship marketing through targeted outreach and messaging.

Key Skills & Experience Required:

• Experience in event marketing, particularly in delegate acquisition and campaign management.
• Strong expertise in email marketing, automation, and CRM platforms (Salesforce, Spotler, or similar).
• Ability to analyse data, identify trends, and optimise marketing strategies.
• Hands-on experience with WordPress and event registration platforms.
• Line management experience or mentoring of junior team members.
• Excellent project management skills, with the ability to juggle multiple priorities in a fast-paced SME environment.
• Strong stakeholder management skills, with the ability to influence senior teams.
• Commercial mindset, with a focus on ROI and driving event growth.

Why Join Us?

This is an exciting opportunity for a motivated and strategic Marketing Manager looking to take ownership of event marketing in a growing organisation. If you’re looking for a hands-on role with autonomy and real impact, we’d love to hear from you!

Apply today!

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